Search Services

Keyword analysis

Bizexpress will design a keyword and phrase campaign that best suites your market both in terms of goods and services as well as geographic locality. Keywords and phrases are carefully chosen to maximise targeted referral traffic to your website.

Professional copywrite

Bizexpress will write professional copywrite advertorial for adverts and website copy. Writing for the web is not like other writing forms, web users reading habits are different to reading conventional text and attention spans are much shorter. Having your website text professionally edited by one of our copywriters will give your website a distinct edge over that of your competitors.

Site design and indexing optimisation's

Bizexpress will design your site structure and page elements to take advantage of search engine crawlers. This will ensure that the most important elements of your webpage and site are indexed with a higher priority thus increasing your website's ranking and position within the search engines.

Database driven site optimisation's

Bizexpress understand database driven website's. Our clients currently have website containing over 20,000 products and 60,000 pages. Bizexpress will structure your website so that your entire product catalogue is indexed to allow for search engine crawlers to deep link throughout your website.

Directory and search engine submission

Bizexpress will submit your website to all relevant directories and search engines. Well placed and worded submissions allow for your website to be listed faster and more accurately within the relevant directories that are manually maintained. e.g. DMOZ - the words most powerful directory, poorly written submission can take up to 2 years before a notification is even sent stating that the submission was rejected.

Targeted keyword bidding

Your cost-per-click (CPC) campaign will be designed and managed to capture traffic from your competitors and redirect this traffic to your website. Keyword and phrase selection is critical in ensuring that you achieve the best return on your investment. Traffic to your website means nothing if it is not qualified traffic, Bizexpress will ensure that your campaigns are closely monitored ensuring the best result for your chosen budget.

Competition analysis and bidding strategies

Bizexpress will perform a detailed analysis of your companies competition. Your cost-per-click (CPC) campaign will be designed and managed to capture traffic from your competitors and redirect this traffic to your website. Bizexpress will also monitor your CPC campaigns to ensure that you do not get into keyword or phrase bidding wars thus making that keyword or phrase commercial uneconomical.